Guides
What we learned, written down properly
No listicles. The things that turned out to matter, and the folklore that did not.
How many follow-ups, and how far apart
Three messages, spaced from the first send, and a real ending.
Read the guide →Cold email deliverability, without the folklore
The four things that matter, and the many that do not.
Read the guide →Writing a repeatable task that actually gets done
Small, specific, and ordered the way you actually work.
Read the guide →Personalisation that is not just a first name
Fewer variables, better chosen, always filled.
Read the guide →Start with one task
The whole working product is free. Reports and the extension are $5 a month, and only if you want them.