TaskWhole for indie founders

Building is the part you want to do. Everything around it — the launch checklist, the outreach, the follow-ups — is the part that decides whether the building mattered.

What goes wrong

  • The launch checklist lives in your head and loses an item every time.
  • You email twenty people at launch and none of them twice.
  • Weeks pass without a single outbound message and nothing tells you.
  • You cannot remember whether that investor ever replied.

Tasks a founder keeps

1 Ship a releaseChangelog, post, email, three communities, in the same order every time.
2 Weekly outreachFive new conversations. Not fifty.
3 Sunday reviewOpen reports, look at one number, close it.

How it fits the week

One person, too many roles, and no colleague to notice when something stopped happening.

1

Turn the checklist into a task

Steps can open a link, hold text to copy, offer a few variants to pick from, or just remind you of something. A release becomes a list you tick.

2

Keep outreach small and constant

Five a week for a year beats fifty in one afternoon, and only one of those is something you will keep doing.

3

Never wonder whether they replied

Every thread carries its reply state, marked by you, because only you know.

4

Look at the shape of the month

A thirty-day sending chart says more about whether the habit held than any number does.

A sequence that fits

Every gap counted from the first message. Nothing sends on its own.

MessageWhenWhat it says
First note day 0 What you built, who it is for, one question.
Follow-up day 5 One concrete thing that changed since.
Final day 14 Close it out. A clean no is worth having.

Questions

Is this a CRM?
No. There are no deals, stages or forecasts. It is a list of repeatable tasks and a record of what you sent.
Does it work if I never send email?
Yes. The task side stands alone, and plenty of people use only that.
What happens if I stop paying?
You keep everything except reports and the extension. Nothing is deleted and nothing is held hostage.

Start with one task

The whole working product is free. Reports and the extension are $5 a month, and only if you want them.